This is a question that almost every freelance event planner has to answer at least once a week.
Event planning, once considered just of the many duties of an administrative assistant, has become a multi-million dollar industry. Today, there are multiple reality event -planning TV shows and movies where the protagonist’s profession is in the events industry. The planners are dressed to impress, the events are lavish, and the work seems like fun. Political events, Hollywood events, and celebrity weddings profiled in magazines and the media showcase the style, creativity, opulence, and glamour of events. Socially, individuals plan their weddings and milestone events becoming wrapped up in the merriment and excitement of the event. I have to admit; even I was caught up in the charm of the movie the Wedding Planner and always purchase the issue of In-Style featuring the Oscars after-parties. And yes, planning my parent’s 25th anniversary party when I was 23 years old made me feel I could plan an amazing party for every couple.
Unfortunately, the movies and magazines do not mention the long hours of planning, difficult contract negotiations, stressful moments of uncertainty that all will go according to plan, and multiple planning matrixes that it takes to pull off the near flawless event. Your event does not have to be an inaugural ball or a major personal milestone event to encounter these types of planning pressures. Every event can benefit by hiring independent event specialist.
Independent event specialists are typically seasoned planners with over 8 to 10 years of experience planning within a number of industries and have planned a variety of event types. They can provide full planning services or focus on one area of event management. They are educated, informed, and aware of the latest trends offering the most innovative and creative ideas for client events. They are connected domestically and, at times, internationally, giving access to food, décor, and entertainment not accessible by those not in the industry. Above all, season planners are skilled in negotiation and contracts, securing the best rates and in-kind donations that are often considered unobtainable. They can work on temporary assignments, serve as a contractor, or work on a retainer.
An independent event specialist can offer a huge return on investment.